Travelodge Hotels Asia increases investment into Korea as its tourism expects to grow sharply

Travelodge Hotels Asia is making aggressive investments into the Korean market as it expects a rapid growth in its tourism.

Travelodge Hotels Asia opened its third hotel in Seoul Travelodge Myeongdong City Hall in November after launching two others previously: Travelodge Dongdaemun in December 2018 and Travelodge Myeongdong Euljiro in July this year. The company aims to grow to 100 hotels by 2030, capturing the midscale select service segment in capital cities and key destinations in Asia including Korea.

Newly opened Travelodge Myeongdong City Hall is located at the centre of action in Seoul: Within a mere 3-minute walk from the City Hall, the hotel is in close proximity to some of the city’s most popular tourist attractions like the Deoksugung Palace and the Namdaemun Market within 10 minutes by foot plus other shopping and dining options within easy access. Nearby attractions also include the Myeongdong Shopping Street, the Gyeongbokgung Palace, the Myeongdong Cathedral, the Gwangjang Market, the Cheongyecheon Stream and the N Seoul Tower. Other than the N Seoul Tower, which is only ten minutes by car, the other five attractions are all within ten minutes’ walk from the hotel, allowing guests access to awe-inspiring history, scenic sights and mouth-watering local street food with ease.

This select service hotel offers 129 rooms in three categories – Superior Queen, Deluxe Twin, and Deluxe Queen with Balcony. Amenities include The Lodge Restaurant, which guests can use as an all-day social and working space, a sauna, and self-service laundromat. High-speed complimentary internet, locally inspired touches within the hotel as well as genuine, friendly service completes the experience. Travelodge Myeongdong Central promises a value-for-quality, no-fuss experience that delivers everything the independent savvy traveller needs.

Marcus Aw, Managing Director of Travelodge Hotels Asia, says, “Korea has a tremendous growth potential in tourism as the number of foreign tourists expects to rise greatly. Travelodge delivers a one-of-a-kind accommodation service in an unbeatable location at a reasonable price. We are delighted to open our third outlet in Seoul as we aim at launching 100 new hotels in Asia by 2030.”

In the meantime, the Korea Tourism Organization has reported that the total number of foreign visitors to Korea until October this year rose to 14.4 million, up by 16% from last year. Tourism experts envisage a rosy outlook for tourism industry of Korea. In the Travel & Tourism Competitiveness Report 2019 of the World Economic Forum, Korea ranked at 15th place out of all 140 countries. This is three notches up from 2017 and the highest-ever ranking since Korea’s first inclusion in the report.