Travelodge Meluncurkan Satu-satunya Hotel Bermerek Internasional di Ipoh

Travelodge Ipoh is the third Travelodge hotel to open in Malaysia in under 18 months. Ipoh, 16 January 2020 – Travelodge Hotels Asia (TLA), one of the fastest growing midscale hotel companies in Asia, ramps up its expansion in Malaysia with the debut of its third hotel, Travelodge Ipoh. The hotel opens today following a successful rebranding and refurbishment of the former Heritage Hotel Ipoh.

Kota terbesar keempat di negara ini, Ipoh telah mendapatkan pengakuan yang mantap sebagai tujuan wisata dalam beberapa tahun terakhir. Berbagai faktor – termasuk warisan budaya dan kolonial kota yang mengakar, banyaknya atraksi alam di dalam dan sekitar Ipoh, serta akses wisata yang nyaman yang dimungkinkan oleh bandara internasionalnya sendiri – telah meningkatkan daya pikat dan popularitas Ipoh di kalangan wisatawan domestik dan internasional sama. Pariwisata kota diharapkan untuk mendapatkan dorongan lebih lanjut karena pemerintah Perak mulai meluncurkan berbagai inisiatif di bawah kampanye 'Visit Malaysia Year 2020'. “Kami sangat senang untuk memulai tahun 2020 dengan pembukaan hotel Travelodge keempat kami di Malaysia. Masuknya kami ke Ipoh didorong oleh keyakinan kami terhadap prospek pertumbuhan kota untuk menjadi salah satu tujuan utama negara di tahun-tahun mendatang,” kata Mr. Marcus Aw, Managing Director, Travelodge Hotels Asia. “Dengan Malaysia pada dorongan pariwisata yang besar dan target ambisius untuk menarik 30 juta pengunjung internasional, kami percaya ada lebih banyak ruang untuk pertumbuhan, terutama untuk merek hotel kelas menengah global yang melayani wisatawan yang sadar nilai. Kami ingin memperkenalkan merek Travelodge ke kota-kota lain seperti Kota Kinabalu, Malaka, Johor Bahru dan Kuching – hanya untuk beberapa nama – dan membangun portofolio kami saat kami bekerja menuju 15 hotel di Malaysia pada tahun 2025.”

Travelodge Ipoh is situated close to the city’s business district and famous tourist attractions such as Jalur Selir, Mural Art Lane, Perak Tong Cave Temple, Kellie’s Castle, Dan Gua Tempurung. It offers 268 newly refurbished rooms in five categories – Superior, Deluxe, Premier, Family Deluxe and Family Suite – catering to both business and leisure guests.

Additionally, the hotel offers 2 meeting rooms, 3 ballrooms and a grand ballroom, making it an ideal venue for meetings, incentives, conferencing and exhibition (MICE). Other amenities include high speed WIFI, satellite TV, self-service laundromat, a gym, a kids’ play area and The Lodge, a multi-functional communal and dining space, to complete the Travelodge Ipoh experience, which promises comfort, convenience and connectivity.

Meningkatkan kehadiran pasar di Malaysia

With the opening of its third property in under 18 months, TLA is affirming its commitment to and confidence in the Malaysian hotel market. Travelodge Chinatown Kuala Lumpur opened in 2018, and two subsequent properties have quickly followed in Penang and Ipoh – namely Travelodge Georgetown and now Travelodge Ipoh.

“We are very excited about our long-term prospects in this market. With three hotels and a strong infrastructure already in place – including a capable local team, led by industry veterans and supported by dynamic young talent – we have a great platform to accelerate our footprint and advance our growth ambitions across Malaysia,” Mr. Aw added.

Travelodge Hotels Asia is one of the fastest growing international midscale hotel companies in Asia, with 11 hotels opened in under three years across nine cities, including Bangkok, Hong Kong, Kuala Lumpur, Pattaya, Penang, Singapore, Seoul and Ipoh. The company aims to grow to 50 hotels by 2025, capturing the midscale select service segment in capital cities and key destinations in Asia.