Travelodge debuterer Ipohs eneste internationale mærkehotel

Travelodge Ipoh is the third Travelodge hotel to open in Malaysia in under 18 months. Ipoh, 16 January 2020 – Travelodge Hotels Asia (TLA), one of the fastest growing midscale hotel companies in Asia, ramps up its expansion in Malaysia with the debut of its third hotel, Travelodge Ipoh. The hotel opens today following a successful rebranding and refurbishment of the former Heritage Hotel Ipoh.

Ipoh, den fjerdestørste by i landet, har opnået en støt anerkendelse som turistdestination i de seneste år. Et sammenløb af faktorer – herunder byens dybt rodfæstede koloniale og kulturelle arv, overfloden af naturlige attraktioner i og omkring Ipoh, samt bekvem turistadgang muliggjort af sin egen internationale lufthavn – har øget Ipohs tiltrækningskraft og popularitet hos indenlandske og internationale rejsende ens. Byens turisme forventes at få et yderligere løft, da Perak-administrationen begynder at udrulle forskellige initiativer under kampagnen 'Visit Malaysia Year 2020'. "Vi er begejstrede for at skyde 2020 i gang med åbningen af vores fjerde Travelodge-hotel i Malaysia. Vores indtræden i Ipoh er drevet af vores tillid til byens vækstudsigter til at blive en af landets bedste destinationer i de kommende år,” sagde Mr. Marcus Aw, administrerende direktør, Travelodge Hotels Asia. "Med Malaysia på et kæmpe turismedrev og et ambitiøst mål om at tiltrække 30 millioner internationale besøgende, mener vi, at der er langt mere plads til vækst, især for globale mellemstore hotelbrands, der henvender sig til værdibevidste rejsende. Vi er ivrige efter at introducere Travelodge-mærket til andre byer som Kota Kinabalu, Malacca, Johor Bahru og Kuching – for blot at nævne nogle få – og opbygge vores portefølje, mens vi arbejder hen imod 15 hoteller i Malaysia inden 2025.”

Travelodge Ipoh is situated close to the city’s business district and famous tourist attractions such as Concubine Lane, Mural Art Lane, Perak Tong Cave Temple, Kellie’s Castle, og Gua Tempurung. It offers 268 newly refurbished rooms in five categories – Superior, Deluxe, Premier, Family Deluxe and Family Suite – catering to both business and leisure guests.

Additionally, the hotel offers 2 meeting rooms, 3 ballrooms and a grand ballroom, making it an ideal venue for meetings, incentives, conferencing and exhibition (MICE). Other amenities include high speed WIFI, satellite TV, self-service laundromat, a gym, a kids’ play area and The Lodge, a multi-functional communal and dining space, to complete the Travelodge Ipoh experience, which promises comfort, convenience and connectivity.

Øger markedstilstedeværelsen i Malaysia

With the opening of its third property in under 18 months, TLA is affirming its commitment to and confidence in the Malaysian hotel market. Travelodge Chinatown Kuala Lumpur opened in 2018, and two subsequent properties have quickly followed in Penang and Ipoh – namely Travelodge Georgetown and now Travelodge Ipoh.

“We are very excited about our long-term prospects in this market. With three hotels and a strong infrastructure already in place – including a capable local team, led by industry veterans and supported by dynamic young talent – we have a great platform to accelerate our footprint and advance our growth ambitions across Malaysia,” Mr. Aw added.

Travelodge Hotels Asia is one of the fastest growing international midscale hotel companies in Asia, with 11 hotels opened in under three years across nine cities, including Bangkok, Hong Kong, Kuala Lumpur, Pattaya, Penang, Singapore, Seoul and Ipoh. The company aims to grow to 50 hotels by 2025, capturing the midscale select service segment in capital cities and key destinations in Asia.