怡保彩鸿酒店 is the third Travelodge hotel to open in Malaysia in under 18 months. Ipoh, 16 January 2020 – Travelodge Hotels Asia (TLA), one of the fastest growing midscale hotel companies in Asia, ramps up its expansion in Malaysia with the debut of its third hotel, Travelodge Ipoh. The hotel opens today following a successful rebranding and refurbishment of the former Heritage Hotel Ipoh.
作为该国第四大城市，怡保近年来作为旅游目的地获得了稳定的认可。一系列因素——包括这座城市根深蒂固的殖民和文化遗产、怡保及其周边地区丰富的自然景点，以及其自己的国际机场提供的便捷旅游通道——增加了怡保在国内外游客中的吸引力和受欢迎程度一样。随着霹雳州政府开始在“2020年马来西亚旅游年”活动下推出各种举措，预计该市的旅游业将得到进一步推动。 “我们很高兴随着我们在马来西亚的第四家 Travelodge 酒店的开业开启 2020 年。 Travelodge Hotels Asia 董事总经理 Marcus Aw 先生说：“我们对怡保市的增长前景充满信心，未来几年将成为该国的顶级目的地之一，这推动了我们进入怡保。” “随着马来西亚大力推动旅游业和吸引 3000 万国际游客的雄心勃勃的目标，我们相信还有更大的增长空间，特别是对于迎合注重价值的旅行者的全球中档酒店品牌而言。我们热衷于将 Travelodge 品牌介绍到其他城市，如哥打京那巴鲁、马六甲、新山和古晋——仅举几例——并在我们努力在 2025 年之前在马来西亚开设 15 家酒店的同时建立我们的产品组合。”
Travelodge Ipoh is situated close to the city’s business district and famous tourist attractions such as 妃子巷, Mural Art Lane, Perak Tong Cave Temple, Kellie’s Castle， 和 Gua Tempurung. It offers 268 newly refurbished rooms in five categories – Superior, Deluxe, Premier, Family Deluxe and Family Suite – catering to both business and leisure guests.
Additionally, the hotel offers 2 meeting rooms, 3 ballrooms and a grand ballroom, making it an ideal venue for meetings, incentives, conferencing and exhibition (MICE). Other amenities include high speed WIFI, satellite TV, self-service laundromat, a gym, a kids’ play area and The Lodge, a multi-functional communal and dining space, to complete the Travelodge Ipoh experience, which promises comfort, convenience and connectivity.
扩大在马来西亚的市场占有率
With the opening of its third property in under 18 months, TLA is affirming its commitment to and confidence in the Malaysian hotel market. 吉隆坡唐人街彩鸿酒店 opened in 2018, and two subsequent properties have quickly followed in Penang and Ipoh – namely 槟城乔治市彩鸿酒店 and now Travelodge Ipoh.
“We are very excited about our long-term prospects in this market. With three hotels and a strong infrastructure already in place – including a capable local team, led by industry veterans and supported by dynamic young talent – we have a great platform to accelerate our footprint and advance our growth ambitions across Malaysia,” Mr. Aw added.
彩鸿酒店(亚洲) is one of the fastest growing international midscale hotel companies in Asia, with 11 hotels opened in under three years across nine cities, including Bangkok, Hong Kong, Kuala Lumpur, Pattaya, Penang, Singapore, Seoul and Ipoh. The company aims to grow to 50 hotels by 2025, capturing the midscale select service segment in capital cities and key destinations in Asia.
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